We love the graphic identity for the Vancouver 2010 Winter Olympics. It creates a really strong sense of place layering dynamic landscape forms, urban structures and quirky details. This approach to creating an identity rather than a just a logo was one that Ian had taken when designing the new look for Congleton last year. The digital composition for Vancouver was based on hand painted artwork by designer Ben Hulse. With the resurgence of decorative hand drawn fonts, this also got us thinking about the whole traditional/digital drawing thing that is part of the way we work on secondnature and is a more artistic approach we'd like to experiment with on graphics projects as well.
